Imagine this. Its 1990 and you are sitting there next to your “rad Macintosh” with your best friend Kyle holding your DC skateboard and you are about to surf the web. Life is simple. Compared to the billions of search results you can conjure up for the most obscure searches in this day and age, the early days of the digital media was a whole new concept to the entire world, not just the “traditional media”. However today it is a whole different kettle of fish (excuse my simple country boy slang)
Every single news source you may access on the internet is owned and controlled in some way or another by an outside source. Not to generalise but most of these outlets you place your faith in for your daily news are owned by Middle aged to well, old, billionaires. People like the fantastic character Rupert Murdoch, the billionaire playboy I mean what a stud, owns news cooperations like ‘News Corp’, ‘The Sun’, for a brief time ‘Fox News’ and who can forget the morally corrupt ‘News of the World’ who were caught up in the phone hacking scandal which ultimately led to the extermination of the news outlet entirely.
For me I get all my news from places like, as many iPhone users would, the ‘News App’. However apple simply pull stories from its search engine ‘Safari’ to put on its news app and these stories are pulled from various sources and to get the seemingly impossible “unbiased” news story is looking like a fleeting objective.
For many people the connivence of news apps like “9 news app” or “News” or any other major broadcasters attempts at an easy to access application makes the masses base what news they absorb off convenience instead of fact. It is vital to take into account in the 21st century media ownership because unfortunately media and news has turned into a numbers game. It is billionaires playing chess with one another and the public are the pawns they choose to feed their politically motivated opinions too day by day. Trust and media integrity used to be held in such high regard when being a media professional was globally respected. Now, it is about ratings and revenue. The two poisonous R’s that are are having a corrosive effect on the media as a whole.
Now I do apologise for the opinionated nature of this post but it is an issue that I do feel very strongly about. Media ownership will in, my opinion, be the death of ethical media practises and to me that does matter.