Week Three Media Ethnographies: Planning the approach

“Making the unfamiliar, familiar”. This was said in this weeks lectures by Chris and this statement has given me an entirely new aspect to view this project from. I should aim to research and present the information in a simplistic way, and that includes the problematising stage of the research method.

The questions needs to be asked, what is the issue that I am addressing and who is my intended audience for my research? Well, put simply, the issue that I am addressing in my media niche, which is content creators and vloggers, is researching why the fan base of these content creators is so loyal and expansive. I will be looking into what they do to continue to gain momentum online with million of people following and liking their content and even look into examples of creators who were ridiculed for something they did online but have still somehow managed to maintain a loyal fanbase in the millions come out the end of it.

In regard to what the intended audience for this would be, this is still an aspect of the research that I am struggling with. The issue that I am studying is all based around the ideology of the human psyche and what a content creator does to spark this massive sense of loyalty in their cult-like followings. Tapping into this discussion would then point towards the intended audience to be marketers especially from a psychology aspect of branding and marketing. Attempting to understand and utilise the human condition and gain knowledge of how and why audiences and potential customers in many cases react in certain ways to achieve the desired outcome is an interesting insight that I am sure would be well received.

The research plan for this particular project is simple. To provide a layer of validity to my research, I will begin to map viewership on many different posts for many different content creators online and mathematically compare this to their followers on respective platforms. This should now allow my to see what percentage, on average, of content creators audiences interact with their posts as a whole. This is a great starting point for research because it provides a solid and logical foundation to make hypothesis. To continue on from this I would then look at ticket sales for their live events and see how many people attend them to make a large group of figures to back my claims and begin research. I would record this data into an Excel spreadsheet to present the data in a clear and concise way. Any other qualitative data would be presented in a report form with sources annotated.

Finally, an important step in a research project is to set out a research plan so a consistent amount of work can be put in and more in depth analysis can be conducted. Luckily for me content creators often post weekly and sometimes daily, so monitoring their views will be easy as long as I turn on post notifications for my specific examples and monitor them closely. In regard to any other research, I have set out work plans for the up coming months and have set up an hour window a day to conduct research and keep up-to-date in such a fast paced niche.

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