No Man’s Sky: A Tale of Broken Promises

In this blog, I am not afraid to point out a bad advertising campaign for what really is a mediocre game and 'No Man's Sky' is right up there on my bad list. Games often promise huge and revolutionary game play experiences for players before they release to entice their target market, however there is … Continue reading No Man’s Sky: A Tale of Broken Promises

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A Slight Change in Focus: Grand Theft Auto V and why it took over the gaming world

Ever since beta feedback was received for my project, it had come to my attention that my focus had become too wide and there are many aspects that need to be refined and focused on. I realise that I need to focus on games that advertised really well or really badly, the techniques that were … Continue reading A Slight Change in Focus: Grand Theft Auto V and why it took over the gaming world

From existing universe to video game: does this make a game more of a success?

I am positive that everyone reading this has heard of or even played a video game that was created as a transmedia branch of an existing universe. My question is, does this existing base that these games are created on impact on their popularity and reaction from players? Can a game influence an existing fan … Continue reading From existing universe to video game: does this make a game more of a success?

Japanese ‘Gatcha’ Games: the predatory marketing technique

As was last week’s topic, this week’s post was brought to my attention by a classmate. However, this time, I needed to do much more background research to even begin to understand and explain what it is from a marketing sense. So, what is a gatcha game and how does it work? Summarised, a gatcha … Continue reading Japanese ‘Gatcha’ Games: the predatory marketing technique

Raid Shadow Legends: The reason I cannot watch YouTube anymore

I know for a fact that most people reading this have at some point in their lives been absolutely bombarded with ads that showcase this apparently awesome RPG game that is set to change the mobile gaming world forever. These advertisements come up everywhere on platforms from YouTube to TikTok and even Facebook. The game … Continue reading Raid Shadow Legends: The reason I cannot watch YouTube anymore